It all started with jeans. In 1981, the Marcianos founded a small denim company in California which has grown to be one of the largest and most successful fashion brands in the world. Through their innovative design, marketing and distribution of fashion lifestyle products, GUESS has become one of the most widely recognized fashion leaders in the young contemporary women's, men's, kids' and baby markets.

The Marciano brothers were raised in the south of France, a place rooted in passion and the essence of French style. Their love of the American West combined with a European sensibility became the driving force behind the creation of GUESS.